A Guide to How Brands + Retailers Can Take Control Back From False or Unfair Reviews

The reviews of your products, no matter where they appear, are a natural extension of "word-of-mouth" marketing. Studies show that 94% of consumers say an online review has convinced them to avoid a brand or business. But not all of your negative online reviews are real. Spammers, competitors, uninformed influences, and upset customers may post reviews too. Here are some tips to identifying these reviews and advice on what you can do about them.

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