Returns are an inevitable part of our modern economy, accelerated by the continued growth of online shopping. Many companies have accepted that rising returns are just the cost of doing business. What if they could prevent returns from happening in the first place?
4 Lessons Fyre Festival Taught Us About Influencer Marketing
How could something that promised to be so good, be so bad? And what lessons can we learn about influencer marketing in the wake of this scandal?
Competing on Trust
Trust continues to evolve with each generation, major life shift, and new technology. For brands and retailers, that means following trends and embracing these changes.
How-To Get the Most Out of Your How-To Videos
Get best practices from the experts on how to make the most effective how-to videos for your products.
Experts (Not Influencers) Create a Deeper Connection to Your Products
Learn why expert videos provide more staying power for your brand and your product than typical one-and-done influencer marketing.
How Expert Videos Can Connect Your In-Store + Online Shopping Experience
Find out how expert product videos can help you increase sales and reduce returns by connecting your physical store to your digital world.
What Makes a Good Online Shopping Experience in a Post-Pandemic World?
Online retail sites are fighting to grab the attention of shoppers (and with it, their business) by offering the best shopping experience. This begs the question: What exactly makes a good online shopping experience?